Since launching Highspot as its single source of truth for content, TripAdvisor has seen improvements for its 600 salespeople across three teams – including increased operational efficiency and cost savings.
Highspot regularly saves sales reps time because they are able to find the content they need faster and no longer need to ask marketing or sales enablement to find the content for them. They were also able to cut one content management system entirely and the costs associated with it.
The platform’s sales-friendly approach was identified as a major contributor to sales adoption and success. Salmaso pointed out that Highspot is designed around making life easy for the sales user – from the way it makes searching easy to Highspot’s onboarding team helping identify the best way to configure Highspot to drive maximum sales adoption.
The marketing team also benefits from Highspot’s flexibility and integration options. TripAdvisor’s marketers use Google Drive for collaboration and integrate with Highspot to publish content to sales. Because they integrate and optimise content frequently, the Google integration is beneficial. Updates to an FAQ, for example, can be pulled automatically from Google so the content in Highspot is always up-to-date.
The platform’s sales-friendly approach was identified as a major contributor to sales adoption and success.
TripAdvisor now has access to data around content use and consumption, leveraging those metrics to make decisions around where to invest more time and resources.
In short: Before, TripAdvisor had a fractured, disparate model, which meant lots of downloading to personal folders. Now, with Highspot, the team has gained one streamlined platform that reps love, where they can confidently find what they need quickly.