Forrester The B2B Marketing Process Value Chain
Forrester’s recent report, The B2B Marketing Process Value Chain, identifies the seven iterative categories that drive a successful marketing function and the optimal sequencing of major marketing processes.
In this report, you will learn:
-
- A new framework that will help shape your marketing strategy
- Fresh insight into driving continuous marketing improvement
- Best practices for increasing marketing ROI
Download the report today to secure post-pandemic marketing success.
Related Resources
Marketing
Find out how COVID-19 and virtual work have changed the marketing landscape in this episode of the Win-Win podcast featuring Robert Rose from The Content Advisory.
Marketing
Learn from marketing leaders at Rollworks, Intellimize, Pathfactory, and Highspot about how to leverage AI to generate greater ROI on marketing campaigns.
Marketing
Identify the best routes to achieving your marketing goals with this webinar, which presents findings from a survey of more than 100 marketers' marketing challenges over the past year.
Marketing
Learn how marketers can empower revenue teams by creating content and guidance that drive real business impact in this on-demand webinar.