Lamar
Creating a Better Buyer Experience
4 Weeks
to launch solution
71%
sellers actively pitching content from Highspot
100%
utilization of training Spot™ content
Before Highspot, our sellers had to download content individually and there was no way to customize approved materials or track engagement on emails. Now, reps can easily personalize materials and track their pitches for insight into how buyers are reacting to collateral they are sending.
—Erin Bowling, Sales Analytics Manager, Lamar
Highspot pitch features give sellers real-time insight into buyer engagement
With Highspot, sellers can Remix approved content for a more personalized, consistent buyer experience
In-depth content analytics identify gaps and opportunities, resulting in a highly trafficked training Spot™ with no unused content
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