INSIGHTS THAT DRIVE ACTION
QUANTIFY IMPACT
Track adoption and impact
Understand the ROI of your go-to-market initiatives as it happens so you can optimize execution.
Highspot’s powerful Scorecards reveal how reps are executing your sales plays and how they’re influencing revenue so you can identify what isn’t working, drill down to the raw data, and take remedial action.
MEASURE PERFORMANCE
Learn what engages buyers
With patented AI that ties rep outreach to CRM data, see how buyers engage with content and how it influences revenue.
These insights highlight effective strategies to use in specific buyer situations and call attention to any gaps that could jeopardize success.
TAKE ACTION
Uncover dynamic insights
Highspot’s analytics are adaptable and extensible — customize report views and take bulk actions directly within the reports, or merge Highspot data with data from other business systems in your BI tool of choice using the data lake.
HIGHSPOT IN ACTION: ANALYTICS
Recommended Resources
Sales Enablement Analytics Report 2021
Visual Guide to Building and Measuring Effective Sales Plays with Highspot
